The growth in pet ownership rates observed over the past 5 years is expected to continue
Resulting in a massive increase in companion pet healthcare spending
Pet owners in MENA increasingly humanize their pets and care for their well-being
95
Agree that their pet is considered as a family member
93
Place equal importance of their pet’s health to their own
58
Express great concern about future age-related diseases affecting their pets
Although people trust their vet, there seems to be frustration with the products and services they are able to provide
*We surveyed pet owners in MENA and here’s what they say:
MENA demographics support a rapid expansion in pet health spending
MENA demographics support a rapid expansion in pet health spending
83
Of pet owners are middle class and above
58
Expect their pet spending to increase in the medium-term
83
Would cut other expenses to cater for their pet if their income declines
83
Of pet owners are middle class and above
58
Expect their pet spending to increase in the medium-term
83
Would cut other expenses to cater for their pet if their income declines
Vets in MENA want better products, equipment, medicines, and value-added services. They are not getting it from the market today.
*We interviewed vets in key MENA markets. The market is poised for an overhaul.
- Current suppliers have little focus on brand building, stakeholder education, or value-added services
- Opportunistic supply spurts are commonplace with questionable quality
- Suppliers are often traditional businesses with limited to no speciality offerings
- We are yet to see businesses focused on companion health in MENA
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We are looking for pharmaceutical, medtech, medical equipment, and veterinary specialty nutrition companies interested in partnering with us for the region
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